The Purpose of ISKCON's Krishna-Balarama Mandir in Vrindavana

At present there are about five thousand temples in Vrndavana, and still our society, the International Society for Krishna Consciousness, is constructing a huge, magnificent temple for the worship of Lord Krsna and Lord Balarama, along with Radha-Krsna and Guru-Gauranga.

Since there is no prominent Krsna-Balarama temple in Vrndavana, we are attempting to construct one so that people will be attracted to Krsna-Balarama, or Nitai-Gauracandra.

Vrajendra-nandana yei, saci suta haila sei. Narottama dasa Thakura says that Balarama and the son of Maharaja Nanda have advented Themselves as Gaura-Nitai. To propagate this fundamental principle, we are establishing a Krsna-Balarama temple to broadcast to the world that worship of Gaura-Nitai is the same as worship of Krsna-Balarama.

-- Srila Prabhupada  in Śrī Caitanya Caritāmrita Madhya 16.281