No Need For Fashionable Slogans or Tricks

"I have seen your advertisements as shown to me by Shyamasundar, and I think you have made the thing less important. This kind of ad is not good, it is not grave. Our process is to show Krsna consciousness as it is, not as others want to see it. By showing Krsna consciousness in this way, you are making the thing less important. It is not that we should change to accommodate the public, but that we should change the public to accommodate us .... These books are the best advertising, they are better than advertising.

If we simply present Krsna consciousness in a serious and attractive way, without need to resort to fashionable slogans or tricks, that is sufficient. Our unique asset is our purity. No one anywhere can match it. That will be noticed eventually and appreciated, as long as we do not diminish or neglect the highest standard of purity in performing our routine work, not that we require to display or announce ourselves in very clever ways to get attention. No, our pure standard is enough. Let us stand on that basis."

(Srila Prabhupada to Yogesvara, 12/28/71)