“If a sincere soul goes out and opens a center in any part of the world Krishna will help him in all respects. Without being empowered by Krishna, nobody can preach Krishna Consciousness. It is not academic qualification or financial strength which helps in these matters, but it is sincerity of purpose which helps us always.

Therefore, I wish that you will remain in charge of New York, let Satsvarupa be in charge of Boston, Let Mukunda be in charge of San Francisco, let Janardana be in charge of Montreal. Let Nandarani and Dayananda be in charge of Los Angeles. And let Subala das be in charge of Santa Fe. In this way you will follow my example as I did in the beginning at 26 2nd Ave. That is preaching, cooking, writing, talking, chanting everything one man’s show. I never thought about the audience. I was prepared to chant if there were no man to hear me.”

– Letter to Brahmananda: Saturday, November 11, 1967