The Principal Result of Chanting the Holy Name is Kṛṣṇa-prema,




bhaktistvayi sthiratarā bhagavan yadi syād
daivena naḥ phalati divya-kiśora-mūrtiḥ
muktiḥ svayaṁ mukulitāñjali sevate’smān
dharmārtha-kāma-gatayaḥ samaya-pratīkṣāḥ

O Lord when a devotee, by good fortune, develops unflinching devotion to Your transcendentally beautiful, youthful form, then liberation herself waits with folded hands to be his maidservant. And right behind liberation, piety, economic development, and sense enjoyment will wait for the chance to serve. – Kṛṣṇa-karṇāmṛta 107


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