kiṁ ca
niyamena kathāṁ viṣṇor
ye śṛṇvanti ca bhāvitāḥ
ślokārdhaṁ śloka-pādaṁ vā
kārttike go-śataṁ phalam

kim- ca-furthermore; niyamena-with a vow; kathām-talking; viṣṇoḥ-of Lord Viṣṇu; ye-who; śṛṇvanti-hear; ca-and; bhāvitāḥ-with love; ślokārdham-half a verse; śloka-pādam-one fourth of a verse; vā-or; kārttike-in Kārttika; go-śatam-a hundred cows; phalam-result.

“During the month of Kṛṣṇa, they who with love hear the topics of Lord Viṣṇu, even if they hear only half a verse or a fourth of a verse, attain the pious result of giving a hundred cows in charity.”

– Kārtik Mahatmya Text 75