śreyasā lobha-buddhyā vā
yaḥ karoti hareḥ kathām
kārttike muni-śārdūla
kulānāṁ tārayec chatam

śreyasā-by the best; lobha-eager; buddhyā-with intelligence; vā-or; yaḥ-who; karoti-does; hareḥ-of Lord Kṛṣṇa; kathām-the topics; kārttike-in Kārttika; muni-śārdūla-O tiger of sages; kulānām-of the family; tārayet-may deliver; śatam-a hundred.

“O tiger of sages, a person who during the month of Kārttika eagerly hears the topics of Lord Kṛṣṇa delivers a hundred generations of his family.”

– Kārtik Mahatmya Text 77