“The principle of chanting is to glorify the Lord and not to attract a crowd. If Krishna hears nicely then he will ask some sincere devotee to gather in such place. Therefore, be advised that thousands of centers may be started if we find out a sincere soul for each and every center. We do not require more men to start. If there is one sincere soul that is sufficent to start a new center.”

– Letter to Brahmananda: Saturday, November 11, 1967